AICE Media Studies Blog

The next magazine that I decided to search to see how they distribute their magazine, was InStyle magazine. Once on their website,  InStyle has a button that says "subscribe" in bright red, rather than the typical black that all of their other sections are in. By providing easy access to a subscription to their magazine online, it helps to increase traffic throughout their website, in hopes of people being drawn to the red, clicking the button, and then being a loyal follower of their online articles. Furthermore,  InStyle has different subsections including: fashion, celebrity, beauty, hair, lifestyle, and shop. Moreover,  InStyle promotes their magazine by also including a section titled, "In the mag". If a person on the website clicked on this section, and enjoyed the countless snippets of articles that are provided, they may be inclined to purchase their magazine, thus improving distribution to a more vast audience. Furthermore,  InStyle magazine promotes their ...

One of the chosen magazines I used to research digital distribution, was Elle. Once on their website, the viewer automatically is able to see the different sections and sub-sections that are available online, as well as in print. Upon further inspection the the magazine, the menu lists the word "Subscribe" at the top, obviously trying to increase their subscriber count for their magazine, thus increasing their distribution range. Furthermore, Elle includes a section that is dedicated to the current issue, and shows some articles and previews, with in turn causes the viewer to possibly subscribe or purchase the magazine. Also, Elle  constantly uploads new content, which will constantly keep their audience coming back to their website, thus increasing circulation. Moreover, the website also advertises their social media accounts, which allows the customers to be constantly reminded of Elle magazine, and stay a loyal reader and subscriber.

The traditional distribution model for a magazine is to gather the help of a distribution company. I plan to utilize this model of distribution, by obtaining the assistance of a company called, South Florida Premium Distribution. I chose this specific company, due to their professionalism, and positive success stories, as well as their location, which is Lin line with mine. This company has three distribution locations: Miami, Orlando, and Tampa, all of which are within Florida boundaries and would be beneficial in getting my magazine out into the public. This company also specializes in making partnerships with local stores such as Publix, to display your magazine in order for customers to purchase, as well as helping to deliver your magazine to subscribers' doors. by utilizing this company, my magazine will be able to be efficiently advertised and distributed, all while supporting another local business.

Today I chose to change my flat-plan to add a few different articles, so here is that updated version.

The first commercial we viewed, was an ad for the NFL. The target audience would be predominantly men since that makes up the majority of their regular viewers. However, the commercial had two famous football players doing the dance with the song from the movie, Dirty  Dancing.  Therefore, this would attract more female viewers as this was seen as a chick-flick years ago, thus drawing in an adult female audience. Some techniques used, included having celebrities in the commercial as well as using humor to entice the audience. The next commercial was an ad for the Winter Olympics. This ad's target audience would be parents, kids involved in sports, and a female audience. This is because the techniques used included showing old home videos of Lindsey Vonn, which would strike a sentimental chord with parents, as well as relate to kids. The ad also utilized the power of emotions, which caused the viewer to feel inspired, empowered, and proud, thus prompting them to hopefully tune-...

My specified target audience, would be teenagers and people in their twenties that are drawn to all things fashion and beauty. Moreover, there is no dedicated education level, so long as the audience or reader is able to read and comprehend the magazine. Also, income level isn't a necessity to be able to enjoy the contents of the magazine, but they do need to be able to have the means to purchase a magazine to read it, and maybe a little spending money to buy featured products, although that's not necessary. The third and final magazine I researched to see how they market to their target audience which is similar to mine, is Elle. This magazine also tends to typically stay away from gossip articles, and focus more heavily on fashion and beauty trends, and includes features of models and well-known celebrities. Elle also utilizes social media sites to market their product. For example,  Elle posts bits of their articles on Facebook which allow their massive following of 5.5 mill...

The audience that I am trying to target, would be people aged in their late teens and twenties who have an interest in fashion and beauty, regardless of their gender. The overall demographic would be South-West Florida since that is where the magazine will be based out of, and where the people who are featured live. There is no education level that this magazine is dedicated to, as long as the audience is able to read. Furthermore, the income level isn't a dire necessity to be able to enjoy this magazine so long as they are able to purchase it for a few dollars, since there is no requirement to buy any of the products featured. A magazine similar to mine in terms of target audience, would be  InStyle. This magazine strays away form the fashion-gossip magazine and stays more focused on fashion and beauty and interviews. They marketed their product effectively by using well-known celebrities on the cover, which would drawn their fans in to read that specific article. For example, Sar...