Distribution Research #3

The next magazine that I decided to search to see how they distribute their magazine, was InStyle magazine. Once on their website, InStyle has a button that says "subscribe" in bright red, rather than the typical black that all of their other sections are in. By providing easy access to a subscription to their magazine online, it helps to increase traffic throughout their website, in hopes of people being drawn to the red, clicking the button, and then being a loyal follower of their online articles. Furthermore, InStyle has different subsections including: fashion, celebrity, beauty, hair, lifestyle, and shop. Moreover, InStyle promotes their magazine by also including a section titled, "In the mag". If a person on the website clicked on this section, and enjoyed the countless snippets of articles that are provided, they may be inclined to purchase their magazine, thus improving distribution to a more vast audience. Furthermore, InStyle magazine promotes their social media on their website, and gives links to Facebook, Twitter, Google +, Pinterest, Twitter, YouTube, and Instagram. By doing so, their audience can stay connected, and be alerted when there's something new released about the magazine, as well as broadening their horizons and types of audiences reached. Therefore, they are increasing their distribution range by expanding their product throughout all sorts of social media. This means someone who doesn't purchase the magazine might come across one of their social media pages, become interested in their content, and then buy a copy of their magazine or subscribe to their online articles.