Target Audience Research #2

The audience that I am trying to target, would be people aged in their late teens and twenties who have an interest in fashion and beauty, regardless of their gender. The overall demographic would be South-West Florida since that is where the magazine will be based out of, and where the people who are featured live. There is no education level that this magazine is dedicated to, as long as the audience is able to read. Furthermore, the income level isn't a dire necessity to be able to enjoy this magazine so long as they are able to purchase it for a few dollars, since there is no requirement to buy any of the products featured. A magazine similar to mine in terms of target audience, would be InStyle. This magazine strays away form the fashion-gossip magazine and stays more focused on fashion and beauty and interviews. They marketed their product effectively by using well-known celebrities on the cover, which would drawn their fans in to read that specific article. For example, Sarah Jessica Parker was featured on one issue, and that might incline her die-hard fans to purchase a copy just to read her featured article. InStyle also utilizes social media accounts such as Twitter to post updates about when a new issues is being released, what the featured article is about, and other details about the magazine. By presenting these tweets to their large twitter following, they might draw them in to purchase a copy of the issue to have for themselves, by getting them excited with the tweets. Furthermore, InStyle magazine might tweet out a poll on different beauty related topics to interact with their followers, thus creating a more loyal following.