Target Audience Research #3

My specified target audience, would be teenagers and people in their twenties that are drawn to all things fashion and beauty. Moreover, there is no dedicated education level, so long as the audience or reader is able to read and comprehend the magazine. Also, income level isn't a necessity to be able to enjoy the contents of the magazine, but they do need to be able to have the means to purchase a magazine to read it, and maybe a little spending money to buy featured products, although that's not necessary. The third and final magazine I researched to see how they market to their target audience which is similar to mine, is Elle. This magazine also tends to typically stay away from gossip articles, and focus more heavily on fashion and beauty trends, and includes features of models and well-known celebrities. Elle also utilizes social media sites to market their product. For example, Elle posts bits of their articles on Facebook which allow their massive following of 5.5 million people on there to see it, and possibly be more inclined to buy a copy of the magazine for themselves to be able to read the other articles. Elle also utilizes Facebook to interact with their followers and build a "relationship" with them, and build a more loyal following. for example, they posted a picture of a celebrity from the Grammy's and asked their followers what they thought of the outfit, and then replied to their comments. This interaction with their followers further establishes them as a dependable magazine. Furthermore, Elle successfully markets their products by having famous celebrities on the covers, which might propel that person's fans to buy their magazine because their favorite celebrity is on the cover. This is yet another strategic marketing move done by Elle magazine. Also, Elle is so successful, because they have been able to expand their brand internationally, thus expanding their audience. So, in order to better market a magazine, expanding your product to b applicable to several different types of cultural audiences increases your loyal following/audience.