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Distribution Research #2

One of the chosen magazines I used to research digital distribution, was Elle. Once on their website, the viewer automatically is able to see the different sections and sub-sections that are available online, as well as in print. Upon further inspection the the magazine, the menu lists the word "Subscribe" at the top, obviously trying to increase their subscriber count for their magazine, thus increasing their distribution range. Furthermore, Elle includes a section that is dedicated to the current issue, and shows some articles and previews, with in turn causes the viewer to possibly subscribe or purchase the magazine. Also, Elle constantly uploads new content, which will constantly keep their audience coming back to their website, thus increasing circulation. Moreover, the website also advertises their social media accounts, which allows the customers to be constantly reminded of Elle magazine, and stay a loyal reader and subscriber.

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