Superbowl Ads: Product, Audience, and Advertising Techniques

The first commercial we viewed, was an ad for the NFL. The target audience would be predominantly men since that makes up the majority of their regular viewers. However, the commercial had two famous football players doing the dance with the song from the movie, Dirty  Dancing. Therefore, this would attract more female viewers as this was seen as a chick-flick years ago, thus drawing in an adult female audience. Some techniques used, included having celebrities in the commercial as well as using humor to entice the audience. The next commercial was an ad for the Winter Olympics. This ad's target audience would be parents, kids involved in sports, and a female audience. This is because the techniques used included showing old home videos of Lindsey Vonn, which would strike a sentimental chord with parents, as well as relate to kids. The ad also utilized the power of emotions, which caused the viewer to feel inspired, empowered, and proud, thus prompting them to hopefully tune-in to the Winter Olympics to watch Vonn represent America. The final commercial we viewed, was an ad for Tide. The audience would be parents and adults as well as teenagers, since they were showing Tide is useful for cleaning clothes, not for consuming. Therefore, the ad utilized humor by showing typical commercials such as ones for medicine, an Old Spice reference, and even a car commercial, and turning them into a Tide commercial. By doing this, they were able to make the audience laugh, and cause them to continue watching. Overall, I feel as though the most successful techniques that I would utilize in the advertising and marketing process, would be the use of celebrities to target their fans, as well as emotional appeal to make people feel a range of emotions, and cause them to by my magazine. This might include showing the journey of a struggling model making it big, which would inspire people and make them think they can do the same, and possibly pick up a copy of the magazine.