Skip to main content

CCR Draft #2

The first and most prominent way that my magazine engages with audiences, is due to the fact that there are multiple different articles with a variety of content within the magazine. This makes the magazine cater towards a range of different people, thus engaging a wider and more diverse audience. Furthermore, the contents page displays the magazine's social media sites such as Instagram, Facebook, and Twitter. By doing so, it allows the audience to further engage with the magazine by following the magazine social media sites, which provides a way for them to stay up-to-date with current and future news release by the magazine. For example, the social media sites might alert the audience that has chosen to further engage with the magazine through social media about an upcoming issue that is about to be released. This allows the audience to prepare to purchase the magazine, thus providing a platform to engage with the magazine. Moreover, the magazine's table of contents displays the magazine's website at the bottom of the page. This engages the audience, by allowing them to further explore what the magazine has to offer. For example, the website might include things such as articles included both in and out of the current and past issues, beauty and hair tutorials, or life and fashion tips. Thus creating a more audience engaging setting both while reading the magazine, and if they chose to explore the website. My magazine would be distributed as a real media text, through a local south Florida distribution company. By staying local, I would have a greater advantage than going nationally, since they will be more devoted to magazine from their region, rather than some form all over the country. Therefore increasing the probability that my magazine will be featured in local grocery stores. Moreover, by using a local distribution company to distribute my magazine as a real media text, it will be further exposed to people within the same region, who might recognize someone in the magazine, and prompting them to want to purchase it, and then tell their friends to do so as well. This not only acts as a form of "self advertisement", but also as a "self distribution" technique, through word of mouth.

Comments

Popular posts from this blog

Superbowl Ads: Product, Audience, and Advertising Techniques

The first commercial we viewed, was an ad for the NFL. The target audience would be predominantly men since that makes up the majority of their regular viewers. However, the commercial had two famous football players doing the dance with the song from the movie, Dirty  Dancing.  Therefore, this would attract more female viewers as this was seen as a chick-flick years ago, thus drawing in an adult female audience. Some techniques used, included having celebrities in the commercial as well as using humor to entice the audience. The next commercial was an ad for the Winter Olympics. This ad's target audience would be parents, kids involved in sports, and a female audience. This is because the techniques used included showing old home videos of Lindsey Vonn, which would strike a sentimental chord with parents, as well as relate to kids. The ad also utilized the power of emotions, which caused the viewer to feel inspired, empowered, and proud, thus prompting them to hopefully tune-...

Project Selection-Magazine

When considering print journalism, there are certain aspects that entice me the most. Based on the previous examples of print journalism that I have been exposed to, I am mostly attracted to the magazines, due to their range of creativity. Although print journalism based off of news and current events interests me, I believe where I live is more so focused on the arts, which will allow me to explore my creativity. Ever since I was a child, I have thoroughly enjoyed doing photography. Therefore, I believe the magazine will be a good fit for me, since I will be able to put my photographs to good use. However, this project may be challenging, if I fail to brainstorm creative ideas for articles to match my photo-shoots.  Furthermore, photography is widely based on lighting, so timing the photo-shoots to where the lighting fits the mood or theme I'm going for may be a challenge. Moreover, finding locations that will allow me to take pictures free of charge may also pose to be challengin...