Target Audience Research #1

My target audience would be anyone from their late teens and through their twenties, who has an interest in the realm of beauty and fashion regardless of gender. My main geographic audience would be south-west Florida, since that is where the magazine is based out of, and because that is where the people featured in the articles reside. Income and education level are not major factors for determining my audience, because anyone can enjoy a magazine article and not have to have the means to purchase items featured. However, if I were to specify an income level, I would say middle-to upper class because they do have the ability to splurge on items such as clothes and makeup without it damaging their budget. Furthermore, the education level of the audience should be high enough to where they can read and understand an article written in American-based English. Magazine such as Vogue utilize social media when it comes to marketing and building an audience. For example, Vogue's Instagram page is free and open to anyone who has access to the internet, and features pictures from their magazine such as magazine covers, behind-the-scenes, and pictures of celebrity models. By doing so, Vogue is encouraging their Instagram audience to pick up a copy of their magazine to explore the full length articles and pictures. Therefore, the form of media used by Vogue, would be digital platforms such as: Instagram, Facebook, and Twitter, as well as displaying their magazines in stores which allows customers to browse the magazine, become interested, and then purchase it to finish it at home.